SEO Case Study
Online Video Gift Maker App
PROJECT OVERVIEW
An Online Video Gift Maker App for group video creation, enabling users to craft surprise video montages for their loved ones effortlessly. It boasts user-friendly features and demands no editing expertise.
The client sought assistance from the Digital Leap team to boost organic traffic and convert it into leads for their platform, a goal their previous marketing efforts couldn’t attain.
Digital Leap secured the project in May 2021 and continues to make significant strides. Although the platform boasted a brilliant and distinctive concept, it initially struggled with zero organic traffic, posing a significant challenge for the client. Despite previous attempts at SEO yielding unsatisfactory outcomes, our outstanding marketing strategy propelled us from zero to 64 organic clicks per day within less than a year.
| TOP RANKED KEYWORDS | RANK |
|---|---|
| unique ways to say happy birthday | 1 |
| anniversary wishes for wife | 1 |
| wedding gift ideas for sister | 1 |
| best gift for 25th wedding anniversary | 1 |
| what to say for happy birthday | 1 |
| group video maker | 3 |
| free group video maker | 4 |
CHALLENGES WE FACED
- Initial Lack of Organic Traffic: The website started with zero organic traffic, posing a significant hurdle in generating visibility and traction.
- Competitive Landscape: The client’s niche was highly competitive, making it challenging to rank for targeted keywords and phrases.
- Previous SEO Efforts: Previous attempts at SEO had yielded minimal results or failed to meet expectations, requiring a fresh approach to overcome past setbacks.
- Content Quality and Relevance: Ensuring that the content produced was not only high-quality but also relevant to the target audience’s interests and needs was a constant challenge.
- Technical SEO Issues: Addressing technical SEO issues such as site speed, crawlability, and mobile responsiveness required meticulous attention to detail and timely resolution.
- Algorithm Updates: Keeping pace with frequent search engine algorithm updates and adjusting strategies accordingly to maintain or improve rankings posed ongoing challenges.
- Building Authority: Establishing domain authority and acquiring quality backlinks within the niche proved to be a demanding task, requiring strategic outreach and relationship-building efforts.
- Measuring and Demonstrating ROI: Effectively measuring the return on investment (ROI) of SEO efforts and demonstrating tangible results to the client were crucial yet challenging aspects of the project.
How We Achieve $84k Revenue with organic traffic in just an year
We implemented a proven plan to attain our goals. The client already had a broad audience base; our task was to convey the right message effectively. After thoroughly analyzing the client’s marketing efforts (which yielded minimal results), we devised a comprehensive SEO and content strategy, which included.
- Conducting a website audit and analysis
- Analyzing competitors and the market
- Identifying keyword gaps
- Developing an SEO strategy based on the audit findings
- Establishing various content pillars
- Crafting a content strategy
- Implementing content and SEO strategies
- Addressing on-page SEO issues
- Enhancing domain authority through niche-specific backlinks
- Expanding on various content ideas
- Regularly monitoring progress
- Adjusting strategies based on results