Nowadays, almost everyone knows the importance of building an online presence for their business. But only some of them know how to build one and what it takes to execute it properly. And if you are not an expert in the field of SEO, it is must you consider hiring top SEO experts to play the game of the search engines.
The SEO professionals are adept in optimizing your website for the search engine, conducting keyword research, building quality backlinks, and ultimately fueling your business towards quality leads and increased rankings. Here, we have come up with the top SEO experts in the USA who will help you fill the missing piece of online visibility in your business.
The Top SEO Experts of 2024
| SEO Expert Name | Founder of | Experience (yrs) | Expertise or Specialization |
| Manpreet Nagpal | Digital Leap | 7+ | Holistic SEO |
| Bruce Clay | Bruce Clay Inc | 26+ | SEO, PPC, Lead Generation, Father of SEO |
| Liza Mazharova | NUOPTIMA | 10+ | SEO, Content strategy |
| Brian Dean | Backlinko, Exploding Topics | 12+ | Email marketing, SEO, Marketing, Link Building |
| Evan Bailyn | First Page Sage | 20+ | Thought leadership and SEO |
| Barry Schwartz | Search Engine RoundTable | 20 | The latest news on Google’s updates and current practices |
| Vanessa Fox | Keylime Toolbox | 20 | SEO Analytics and Education |
| Dr Pete Meyers | Mozcast | 10+ | Data Science and analytics |
| Danny Sullivan | Search Engine Land, Third Media Door | 25+ | Google algorithm and education |
| Cyrus Shepard | Zyppy | 12+ | SEO, SEM, Digital Marketing |
| Marie Haynes | Marie Haynes Consulting Inc. | 15 | Link auditing and manual action removal |
| Neil Patel | NP Digital | 20+ | SEO, Marketing, Digital Marketing |
| Joost De Valk | Yoast BV | 20 | SEO, WordPress, Digital Marketing |
| Rand Fishkin | Moz, Sparktoro | 20 | SEO, Digital Marketing |
| Matt Diggity | The Search Initiative, Leadspring LLC, and Diggity Marketing | 15 | SEO, affiliate marketing, client ranking, and lead generation |
| Eli Schwartz | Product Led SEO | 10+ | Growth advisor and SEO strategic consultant |
The Top 20 SEO Experts in the USA
Let’s look at the top 20 SEO experts in the USA who can help you achieve online goals for your firm and ultimately take your business to new heights.
1. Manpreet Nagpal
Founder – Digital Leap Marketing
- One of the top SEO Experts in the USA, Manpreet Nagpal – the founder of Digital Leap Marketing, has been in the SEO industry for more than seven years and has empowered many B2B and B2C brands to generate quality leads and ultimately enhance their visibility on search engines.
- He navigates the digital world seamlessly with his cutting-edge SEO strategies and provides his clients with stellar content to drive more revenue.
- Also, if you are in search of advanced SEO audit, technical SEO, data and analytics set-up and audit, and scaleable link-building for your website, he is there to do all.
Expertise: Holistic SEO
Summary of online reviews
Manpreet Nagpal is a professional who closely follows the set deadlines and is willing to go the extra mile for his clients. He delivers excellent work on SEO projects that result in more organic traffic and more sales.
2. Bruce Clay
Founder – Bruce Clay Inc.
- Bruce Clay founded Bruce Clay Inc., a prominent search marketing company headquartered in Southern California, in 1996 to help your website rank high in the search engine by offering top-notch SEO services, content development, and PPC advertising management services.
- He established BruceClay.com, which is a trusted source for gaining information on “How-To’s” in every aspect of SEO. He has created an SEO Tool Set, an SEO Plugin for WordPress, and an SEO training course.
Expertise: SEO, PPC, Lead Generation, Father of SEO
Summary of online reviews
Bruce Clay Inc. has proved to be a game changer for many businesses. The 3-day master class provided by Bruce Clay is regarded as one of the most comprehensive courses on SEO ever.
3. Lisa Mazharova
Founder: NUOPTIMA
- Liza Mazharova has been in the content marketing industry for over a decade now.
- She has earned her MSc in biochemistry from the renowned University of Maryland and possesses a unique combination of scientific acumen and creative content creation prowess.
- She is an expert in competitor analysis and in-depth keyword research. Her versatility in creating content for SEO-optimized keywords leads to a stunning increase in organic traffic.
Expertise: SEO, Content strategy
Summary of online reviews
The “Can-do” attitude of NUOPTIMA executes the tasks flawlessly and boosts growth for the client’s keyword rankings and click-through rate. The team here is transparent and communicative and provides high-quality services.
4. Brian Dean
Founder: Backlinko, Exploding Topics
- The popular link-building strategy training tool Backlinko was founded by Brian Dean.
- He experienced failure in establishing his first five businesses and finally got his cards right in 2012 when he established his personal finance space. He then decided to share what he learned through the Backlinko blogs.
- You can take multiple free courses on Semrush Academy through Backlinko, where you can learn how to ace the art of link building. He has helped many marketers and top companies with his SEO tips.
Expertise: Email marketing, SEO, Marketing, Link Building
Summary of online reviews
The content published on Backlinko provides valuable insights on improving website rankings and traffic. Brian has developed a fantastic resource to take the SEO game up to the next level.
5. Evan Bailyn
Founder: First Page Sage
- Considered a pioneer of modern SEO, Evan Bailyn is a speaker, bestselling author, and CEO of First Page Sage, the largest SEO agency in the US.
- He is one of the best SEO experts you can rely on and has expertise in SEO and thought leadership.
- The interesting part is that he is also known for spreading emotional awareness in adults and children through the Evan Bailyn Foundation.
Expertise: Thought leadership and SEO
Summary of online reviews
First Page Sage is a great asset when it comes to lead generation. It selects a pretty straightforward system to select keywords and then create content around them. Clients and employees are treated very well and thoughtfully here.
6. Barry Schwartz
Founder: Search Engine Roundtable, Rusty Brick
- Barry Schwartz is the next name in the list of top SEO experts across the globe who is the founder of Search Engine Roundtable, a trustworthy SEO news website and blog. He has more than ten years of experience.
- Apart from that, he is also the founder of Rusty Brick, a custom web development company.
- You can even get the latest Google updates and industry happenings from his Twitter account, where he is active and consistent.
Expertise: The latest news on Google’s updates and current practices
Summary of online reviews
He is the personality that remains always updated with the latest Google updates. It is this quality that has made him one of the leading voices in the SEO industry across the globe.
7. Vanessa Fox
Founder: Keylime Toolbox
- Vanessa Fox has been in the SEO industry since the early 2000s and is one of the first employees at the largest search engine, Google. She is not only an American entrepreneur but also a public speaker and a writer.
- Keylime Toolbox, a search analytics software and platform, was founded by her. Before that, she also founded “Nine by Blue,” a search analytics firm. The firm is now known by the name of Merkle.
- Some of the best publications, like Search Engine Land, have recognized her under the list of top SEO consultants in the world.
Expertise: SEO Analytics and Education
Summary of online reviews
Above-the-fold kind of person who is brilliant and dedicated. She has a vast pool of knowledge when it comes to Google and SEO and can deliver you the best results.
8. Pete Meyers
Founder: Mozcast
- A marketing and data scientist at Moz, Dr Pete Meyers, has created the tool named MozCast to track and visualize the turbulence in Google’s algorithm.
- Besides, he keeps track of the history tracker of Moz’s Google Algorithm and pays serious attention to data science and analytics.
- He advises people in the SEO industry to be updated with paid search, local search, and SEO features.
Expertise: Data Science and analytics
Summary of online reviews
Pete Meyers stay updated on algorithm updates and keep an eye on changes occurring in Google SERPs.
9. Danny Sullivan
Founder: Search Engine Land, Third Door Media
- Being the best SEO professional, journalist, American technologist, and entrepreneur, Danny Sullivan has not only co-founded Third Door Media but is also the founder and editor of Search Engine Land.
- He has been the chief content officer of Third Door Media for 21 years. After retiring from there, he joined Google and became a public liaison for it in 2017.
- Now, he shares his insights as the best SEO professional in Search Engine Land related to SEO and SEM topics.
Expertise: Google algorithm and education
Summary of online reviews
He delivers incredible insights into SEO. Many SEO Experts praise him for his work as he knows the ins and outs of search and has been in this industry for 25 years.
10. Cyrus Shepard
Founder: Zyppy
- Here is your next SEO guru – Cyrus Shepard. He took the SEO plunge in 2009. His first client was an SEO business, and he assisted them in growing 2.5 million sales in just one year from 500k sales.
- He has been the lead SEO of Moz and shared his insights on the search engine optimization industry on multiple SEO conferences.
- Now, he is the founder of an SEO consulting firm named Zyppy, which helps businesses manifold their online presence.
Expertise: SEO, SEM, Digital Marketing
Summary of online reviews
He is regarded as an accomplished SEO guru. He keeps his audience updated with insights on internal linking strategies and some interesting facts about SEO.
11. Victor Bartak
Head of SEO at NUOPTIMA and Alphagreen
- Victor Bartak specializes in SEO and digital marketing and has been awarded the best B2B SEO campaign in the 2022 UK Search Awards.
- He delivers top results to his clients in enhancing the online presence of their clients.
- Being the head of SEO in NUOPTIMA and Alphagreen, he has been in the SEO industry for 15 years. So, if you are hunting for top SEO experts to transform your business, you can look up to Victor Bartak.
Expertise: SEO and Digital Marketing
Summary of online reviews
Victor leads his team and delivers top-tier results. He not only focuses on generating traffic but also draws the right kind of strategies with his SEO Principles.
12. AJ Ghergich
Founder: VP of consulting services at Botify
- A serial entrepreneur and marketer, AJ Ghergich has a passion for building teams and creating new digital technologies with the combination of first and third-party data.
- He is currently VP of Consulting Services at Botify and has had immense success in founding, bootstrapping, and selling several successful e-commerce and marketing startups.
Expertise: Technical SEO, Paid Search, Content Marketing
Summary of Online Reviews
A proactive and thoughtful person, AJ can drive thought-provoking conversations when it comes to SEO.
13. Marie Haynes
Founder: Marie Haynes Consulting Inc
- Marie Haynes is one of the top SEO consultants who has been in the field of SEO since 2008. As the founder of Marie Haynes Consulting Inc., a digital marketing agency based in Canada, she specializes in Google algorithm updates, penalties, and recovery.
- She also shares her insights on digital marketing through her website and podcast. You can see her contributions to popular publications like MOZ and Search Engine Land.
- She is also a prolific writer who has authored the books “Unnatural Links: A Guide to Removal” and “Dr. Marie Haynes’ Google’s Quality Raters’ Guidelines Book.”
Expertise: Link auditing and manual action removal
Summary of online reviews
Her writing is easy to understand, and she is the icon of the online search world and SEO knowledge. Her weekly newsletter is an invaluable source of SEO information.
14. Neil Patel
Founder: NP Digital, Crazy Egg, Hello Bar
- One of the best SEO Experts, Neil Patel, is not only the co-founder of NP Digital but also many other successful businesses like Crazy Egg and Hello Bar.
- The Wall Street Journal has recognized him as the top influencer on the web and listed him among the top 10 marketers in Forbes.
- He is helping many professionals, beginners, and digital marketers by extending his expertise on the various facets of SEO and is known for delivering incredible results to every kind of business.
Expertise: SEO, Marketing, Digital Marketing
Summary of online reviews
It is highly recommended to hire the Neil Patel Group. He provides comprehensive and thorough information, and one can easily get all SEO and digital marketing services on one platform.
15. Joost De Valk
Founder: Yoast BV
- He entered the blogging industry in 2004. Within a short span of one year in 2005, he developed a dedicated website for SEO known by the name of “joostdevalk.nl.”
- In addition to being a search engine expert, he is also an application software developer and an entrepreneur, best known for Yoast SEO.
- He is known by the name “Granddaddy of all SEO plugins,” as called by Michael David in his book “WordPress Search Engine Optimization (2015)”.
Expertise: SEO, WordPress, Digital Marketing
Summary of online reviews
Yoast SEO is easy to navigate and has been proven to be an SEO blessing for clients. Buying its annual premium is worth the money. Clients can use the SEO plugin to achieve their online goals.
16. Rand Fishkin
Contact us
- Rand Fishkin is the founder of an esteemed SEO Tool named Moz – one of the best authoritative resources in the SEO industry and is currently the acting CEO of the company named Sparktoro.
- Having more than 20 years of experience, he has also written a book named “Lost and Founder: A Painfully Honest Guide to The Startup World.” which is a useful guide for entrepreneurs telling them about what challenges they face while starting a business.
Expertise: SEO, Digital Marketing
Moz is easy to use and is the right tool to fulfill your basic SEO requirements, like keyword research and monitoring technical issues. You can even get the difficulty score of the keywords. You can determine which keywords need more effort and what keywords competitors are ranking for.
17. Matt Diggity
Founder: The Search Initiative, Diggity Marketing, and Leadspring LLC
- Matt Diggity is the founder of The Search Initiative, Leadspring LLC, and Diggity Marketing, along with The Affiliate Lab, one of the best affiliate marketing courses.
- He can be a helping hand to you if you are looking to prepare for upcoming Google updates.
Expertise: SEO, affiliate marketing, client ranking, and lead generation
Summary of online reviews
The Search Initiative has shown amazing results in the form of elevating website ranks on Google. Matt focuses on each and every part of the process and makes a great difference to the growth of organic traffic and the website.
18. Kevin Indig
Founder: VP of SEO and content at G2
- A well-recognized growth advisor, Kevin Indig is currently the VP of SEO and Content at the B2B software review and comparison website, G2. He has also worked as the head of technical SEO at Atlassian previously.
- He is an active contributor to SEO articles in famous publications like Search Engine Land, Moz, and Search Engine Journal.
- You can find him sharing his marketing opinions on the Contrarian Marketing podcast that he co-hosts with Eli Schwartz.
Expertise: SEO, CRO, and Product-led Growth strategies
Summary of online reviews
He helped businesses realign their SEO strategy and adopt industry best practices to tackle SEO challenges seamlessly. He is a great source of information on how to approach technical SEO on your website.
19. Eli Schwartz
Founder: Product Led SEO
- Having more than ten years of experience in the SEO industry, Eli Schwartz is one of the best SEO experts who is currently the growth advisor and marketing consultant of Product Led SEO.
- He holds the power to optimize a website’s content for multiple languages and regions, including Japanese, German, Spanish, and Chinese.
- He has delivered some fantastic speeches at events globally and is a frequent speaker at digital marketing conferences.
Expertise: Growth advisor and SEO strategic consultant.
Summary of online reviews
A highly respected individual in the digital marketing industry. People consider him as a thought leader of SEO who can help uncover SEO secrets to let your website achieve the desired online results.
20. Matt Cutts
Founder: Administrator at the United States Digital Service
- Matt Cutts, or Matthew Cutts, is an expert SEO Personnel and an American software engineer who has previously worked as the head of the web spam team at Google.
- He got into the field of SEO while doing his PhD at the prestigious University of North Carolina in Chapel Hill. Although his subject was computer science, he later became interested in the professional SEO field and information retrieval study.
- You can follow him to stay updated on SEO news and information and rely on him to improve your website’s search engine rankings.
Expertise: Programmer and SEO Expert
Summary of online reviews
Matt Cutts is the God of SEO who ensures that the Google index is not ruined with piles of spam. Keep up with Matt’s blog if you consider SEO an important part of your website.
To make a long story short
You have got the list of top SEO experts. Their remarkable strength to bring stellar SEO results to the table can assist your business in skyrocketing its visibility and increasing its SERP ranking. Whether you have just started your business or have achieved prominence, these top SEO consultants will give you the needed strategic insights. They will definitely leave their lasting digital footprint on your business and help you achieve the desired digital goals.
FAQs
What is SEO, and why is it important for my business?
SEO is the process of attracting quantity and quality traffic to your website with the help of organic search engine results. It improves brand awareness and conversion rate, builds credibility for your business, and ultimately helps in generating greater ROI.
Who is an SEO expert?
An SEO Expert is an individual who has the expertise in optimizing websites and content to rank higher in SERPs. Top SEO experts monitor search trends and understand the algorithms to employ a set of several strategies to work in favor of your website. Some of the key responsibilities of SEO consultants include off-page SEO, technical SEO, on-page SEO, content strategy, keyword research, and competitor analysis.
Why should you hire an SEO expert?
Best SEO experts help you attain the goal of bringing genuine traffic to your website with their cutting-edge SEO strategies. It is recommended to hire the best SEO professional from the start, as doing it all by yourself might cost you more money in the long run. And you will also end up wasting resources for your business. Hiring an SEO expert means you can be assured that your website is getting the best effort and is more likely to give you the results you want, thereby saving money in the long run.
What sets a top SEO expert apart from others?
Top SEO experts specialize in strategic thinking, analytical skills that are required to interpret data from tools like Google Search Console and Google Analytics, and deep technical knowledge of SEO. All in all, SEO experts are committed to following ethical practices of SEO to deliver exceptional results to your organization.
What on-page and off-page SEO strategies do you implement?
I use a combination of on-page and off-page SEO strategies to bring stellar results to your website. Some on-page SEO strategies I use are – optimized images and meta tags, keyword optimization, internal linking, page speed optimization, and mobile optimization. Off-page strategies that I deal in are – link building, guest posting, local SEO, and content marketing.
What metrics do you use to measure the success of an SEO website?
The success of an SEO website is measured by keeping track of several SEO metrics like Click-Through rate, organic traffic, domain authority, bounce rate, pages per visit, core web vitals, indexation session, and keyword rankings.
How do you handle Google algorithm updates and ensure my website remains compliant?
I keep myself updated with reputable SEO news sources and blogs to know about potential algorithm changes, conduct regular audits of the website, and use structured data markup to ensure my website remains compliant.